Growth Marketing Manager
Growth Marketing Manager
Your Next Adventure Starts at Encamp.
Who we are:
Encamp is on a mission to create a world where good for business is good for the environment. And we’re doing it with a modern first-of-its-kind SaaS platform for environmental compliance.
Built by our own EHS professionals, the Encamp platform makes environmental compliance and reporting faster, easier, and more accurate by eliminating data silos and arduous technology implementations and adoption life cycles. Being as passionate about the environment as we are, we’re driven to simplify the process of compliance for EHS professionals nationwide. We’re also an expanding team of remote happy Encampers, with roots in Indianapolis but quickly expanding throughout the U.S.
As a part of the Encamp team, you’ll tackle challenges of scale and complexity as we develop our product at a fast pace and continue to create the future of EHS technology. (Click here to learn more about our story). Encampers choose us and grow with us thanks to a company culture that supports ownership, optimizes action, and surrounds you with intelligent and supportive colleagues to continually maximize learning.
Who we're looking for:
We’re looking for an experienced, creative, and results-driven Growth Marketing Manager who is eager to expand and optimize our existing demand generation and growth marketing efforts. Ideally, you’ll have a background in B2B SaaS marketing, and are a passionate demand generation marketer looking to make a big impact at a venture-backed, high-growth tech start-up.
The ideal candidate is:Detail-oriented, proactive, and has the ability to interpret data to make informed decisions.
As a Growth Marketing Manager for Encamp you will:
Lead, develop, and execute Encamp’s overall demand and lead generation strategies.
Prioritization and development of integrated campaigns that support marketing strategy/objectives, leveraging a multi-channel mix of demand generations tactics.
Develop and manage digital marketing strategies – SEO, PPC, sponsored content & outreach and improving the customer’s journey to acquisition (and retention).
Conceptualize, test, and optimize programs and campaigns across channels—including SEO, paid search, paid social, email, direct mail, webinars, events, and content syndication.
Work with Marketing Operations and RevOps to refine the lead scoring model, email nurture programs, and the marketing attribution model—optimizing them to expedite opportunity creation.
Partner closely with Sales to define and execute a multi-channel ABM program that generates interest with target accounts and accelerates pipeline.
Set and meet quarterly opportunity and pipeline targets, aligning with VP of Marketing on strategy, plans, and budget.
5+ years in B2B SaaS marketing experience.
3+ years experience executing successful demand generation strategies.
Marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Drift, 6Sense, and more.
We're definitely looking for you if you have:
Experienced SaaS B2B Marketeer with a track record of growing revenue through an inbound demand generation and account-based marketing strategy.
Excellent written communication skills.
The ability to learn new technologies, products, and systems quickly.
You have experience with and understanding of traditional, digital, and emerging channels to create demand.
You have experience developing and executing an impactful, creative ABM program.
You believe marketing exists to make sales easier and you have a track record of developing strong relationships with and being deeply embedded in the Sales organization.
You are creative, resourceful, and innovative, always coming up with new ideas and ways of doing things differently.
You have experience leading and growing a high-functioning team.
You are a self-starter and problem solver who straddles both strategic thinking and tactical execution.
You are quantitative and analytical with a passion for using data to answer questions and enable decision-making.
Ability to manage multiple projects, determine project urgency, and execute detailed action plans.
Experience working in a fast-paced, high growth software company where change is a constant.
Perks of being a happy Encamper:
The opportunity to work in a fast-paced environment at the intersection of Environmental Compliance and SaaS (Software as a Solution).
Competitive salary and benefits, including medical, dental, and vision insurance, a 401(k) match, and unlimited PTO.
A work-from-anywhere remote culture along with an annual Remote Work Stipend.
Parental leave. Because we think it's important to spend time with your new family.
A significant personal impact on the team and its ways of working because of our strong culture of ownership.
Ready to join us around the Encamp-fire?
If you’re passionate about teamwork, transparency, accountability, and an appetite for knowledge and forward-thinking, we’d like to hear from you. Come join a team that celebrates diversity as well as technology, and that continues to make a difference in uncharted territory.
Encamp is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas at this time.