Marketing Operations Manager
Marketing Operations Manager
Your Next Adventure Starts at Encamp.
Who we are:
Encamp is on a mission to create a world where good for business is good for the environment. And we’re doing it with a modern first-of-its-kind SaaS platform for environmental compliance.
Built by our own EHS professionals, the Encamp platform makes environmental compliance and reporting faster, easier, and more accurate by eliminating data silos and arduous technology implementations and adoption life cycles. Being as passionate about the environment as we are, we’re driven to simplify the process of compliance for EHS professionals nationwide. We’re also an expanding team of remote happy Encampers, with roots in Indianapolis but quickly expanding throughout the U.S.
As a part of the Encamp team, you’ll tackle challenges of scale and complexity as we develop our product at a fast pace and continue to create the future of EHS technology. (Click here to learn more about our story). Encampers choose us and grow with us thanks to a company culture that supports ownership, optimizes action, and surrounds you with intelligent and supportive colleagues to continually maximize learning.
Who we're looking for:
We are looking for an experienced, motivated, and data-driven marketing operations guru to join our growing and distributed marketing team. You will lead the strategy and creation of the marketing operations roadmap to enable the marketing team to be more effective through process improvement, technology implementation, and account-based strategies. This position will report directly to the VP of Marketing.
As a Marketing Operations Manager for Encamp you will:
Create and develop scalable lead management processes throughout the lead lifecycle, ensuring that each step in the funnel is operationalized and optimized through the right technology and clearly defined processes
Identify opportunities and gaps in the combined sales and marketing lead funnel, and use data and automation to increase both quantity and quality of marketing-generated pipeline
Monitor and maintain data quality and integrity within the marketing database
Manage and support the current marketing technology ecosystem, including Hubspot, Salesforce, Google Analytics, and evaluate new technologies to improve and optimize marketing performance
Develop and launch targeted Account-Based Marketing (ABM) tactics in collaboration with demand generation, product marketing, and marketing communications
Develop SLA models with sales and revops for lead follow-up, conversion optimization, and implement lead scoring and account scoring measures to increase conversion
Collaborate with demand generation, content, sales, and revops to generate metrics on lead, pipeline, revenue generation, and acquisition cost
Build out multi-touch attribution modeling in alignment with revops, marketing, and sales leadership
Generate monthly and quarterly ROI and efficiency reports on marketing spend by channel, region, and business segment; providing insights on marketing channel contributions to closed-won business and pipeline
Communicate across the marketing and sales organizations to delineate and measure acquisition efficiency, analyze marketing's impact and deliver feedback and analysis to appropriate teams
Partner with marketing leadership to analyze budget needs and investment requirements
3+ years of experience in B2B marketing operations for a SaaS organization
2+ years experience managing a marketing automation platform such as Marketo, Pardot, HubSpot, or a similar platform
Advanced proficiency in marketing automation, including integrating tools across systems
We're definitely looking for you if you have:
Analytical, evidence-based, able to understand and use data from multiple sources to formulate reports and presentations that communicate marketing insights
Deep understanding of demand generation, revenue attribution, lead scoring, and customer lifecycle
Excellent organizational skills, ability to collaborate across departments, and ability to manage multiple simultaneous projects and resources
Demonstrated expertise in defining, implementing, and maintaining reports and analytics to track lead flow, conversion revenue attribution, and related KPI’s
Critical thinker, you don't take directives at face value; you consider the task at hand, offering constructive feedback to improve processes
Experience using Salesforce, Google Analytics, Microsoft Excel/Google Sheets, and Bizible a plus
Self-driven, results orientated with a positive outlook, and a clear focus on high-quality work that drives revenue
Perks of being a happy Encamper:
The opportunity to work in a fast-paced environment at the intersection of Environmental Compliance and SaaS (Software as a Solution).
Competitive salary and benefits, including medical, dental, and vision insurance, a 401(k) match, and unlimited PTO.
A work-from-anywhere remote culture along with an annual Remote Work Stipend.
Parental leave. Because we think it's important to spend time with your new family.
A significant personal impact on the team and its ways of working because of our strong culture of ownership.
Ready to join us around the Encamp-fire?
If you’re passionate about teamwork, transparency, accountability, and an appetite for knowledge and forward-thinking, we’d like to hear from you. Come join a team that celebrates diversity as well as technology, and that continues to make a difference in uncharted territory.
Encamp is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas at this time.